Basic Information】Ms. Chen, located in Changsha, Hunan, has been operating a mid-range beauty salon for 5 years, mainly providing basic skincare, nail and eyelash beauty services. In recent years, the homogenization of the beauty industry has been severe, and similar beauty salons in the surrounding areas have attracted customers through low-priced promotions, resulting in a continuous compression of the profit margin of Yueji Beauty and a serious loss of high-end customers. Ms. Chen, the shop owner, realized that it was necessary to create differentiated characteristic projects in order to break out of the vicious circle of low price competition and achieve brand upgrading.

【 Franchise Opportunity 】In the second half of 2023, Ms. Chen was exposed to the micro hyperbaric oxygen chamber project of Luobang Shangpin during her participation in the beauty industry exhibition. Having learned about the concept of "oxygen protection and beauty" in the oxygen chamber, which promotes skin metabolism by increasing cell oxygen levels, allowing skincare products to be better absorbed, she believes that this project can accurately meet the "internal nourishment and external beauty" needs of high-end customers. After further investigation, Ms. Chen found that Luobang Shangpin not only provides high-quality products, but also offers comprehensive support for decoration design, marketing plans, personnel training, and other aspects for beauty salons. Moreover, the brand has appeared on provincial media such as Hunan TV and has a certain brand influence, so she decided to join.

[Operation Process]The design team of Luobang Shangpin has created an oxygen chamber experience area with a strong sense of technology and comfort based on the high-end positioning of the beauty salon, complementing the traditional beauty area. The marketing team has formulated a customized package of "high-end skin care oxygen therapy", launched a "member exclusive oxygen therapy monthly card" for high-end customers, and attracted target customers through Tiktok local promotion, old customer fission and other ways. At the same time, the brand arranges professional instructors to provide training for beauticians, covering oxygen therapy knowledge, product operation, customer communication skills, and other content to enhance service professionalism. In addition, Lobang Shangpin also provides a complete set of advertising materials to assist beauty salons in carrying out promotional activities.

【 Franchise Achievements 】After the launch of the oxygen chamber project, it quickly became a popular feature of beauty salons, attracting more than 80 high-end new customers to the store in just two months, and the proportion of old customers upgrading to high-end packages increased by 45%. The average customer price of beauty salons has increased by 60% compared to before, and the monthly net profit has increased by 70%. Many customers have provided feedback that after oxygen therapy, the skin condition has significantly improved, and the absorption effect of skincare products is better. They highly recognize the service model of "internal nourishment and external beauty". With the Luobang Shangpin Micro Hyperbaric Oxygen Chamber project, Yueji Beauty has successfully upgraded to a high-end beauty institution, breaking away from homogeneous competition and establishing a distinctive brand image in the region.

Consultation hotline: 400-807-1628

Headquarters Address: 120 Ronggui Avenue North, Shunde District, Foshan City, Guangdong Province

Luobang Shangpin Micro Hyperbaric Oxygen Chamber Official Website: https://www.luobangsp.com