【 Basic Information 】The "Fitness Club" located in Shenzhen, Guangdong is a chain gym that has been in operation for 3 years, mainly serving white-collar workers and fitness enthusiasts in the surrounding area. Traditional gyms mainly rely on annual membership cards and private classes for profit, with severe homogenization competition and low membership renewal rates. Mr. Zhang, the head of the club, found that many fitness enthusiasts have problems such as slow recovery after exercise, muscle soreness, etc., while the efficiency of traditional stretching, foam axis relaxation and other methods is limited. This demand has not been fully met, so plans to introduce professional sports recovery projects.

【 Franchise Opportunity 】In mid-2024, Mr. Zhang came into contact with Luobang Shangpin's micro hyperbaric oxygen chamber while learning about innovative projects in the fitness industry. It is understood that oxygen chambers can increase blood oxygen concentration, accelerate lactate metabolism and muscle fiber repair, shorten muscle recovery time by more than 30%, and accurately meet the recovery needs of fitness enthusiasts. At the same time, Luobang Shangpin has a comprehensive franchise support policy, which can provide marketing plans, personnel training and other support. As an integrated enterprise of industry, academia and research in the Greater Bay Area, the brand has strong technical strength. Therefore, it has decided to join and introduce two commercial micro hyperbaric oxygen chambers to create a characteristic service model of "sports recovery".

[Operation Process]The marketing team of Luobang Shangpin, in conjunction with the positioning of the gym, has developed a combination marketing plan such as "Fitness Annual Card Oxygen Therapy Experience Coupon" and "Private Course Oxygen Therapy Package" to attract new members and increase the renewal rate of old members. The design team has created a dedicated recovery experience area in the gym, combining oxygen chambers with rest areas to create a comfortable recovery environment. The brand arranges professional instructors to provide training for fitness coaches, explaining the relationship between oxygen therapy and exercise recovery, equipment operation methods, and package recommendation techniques. In addition, the gym has promoted the concept of "post exercise oxygen therapy recovery" through platforms such as Tiktok and Xiaohongshu, attracting a large number of fitness enthusiasts.

【 Franchise Achievements 】After the launch of the oxygen cabin project, the new member registration of Lijian Fitness Club increased by 40%, and the membership renewal rate increased from 60% to 85%. The consumption rate of private classes has increased by 50%, as members are recovering faster and are more willing to participate in frequent in store training. The characteristic mode of "exercise recovery" has made the gym stand out among similar institutions in the surrounding area and become a new benchmark for local technology fitness. Mr. Zhang stated that the micro hyperbaric oxygen chamber of Luobang Shangpin not only provides high-quality services for members, but also enhances the profitability and brand influence of the gym. He plans to promote this project in other chain stores.

Consultation hotline: 400-807-1628

Headquarters Address: 120 Ronggui Avenue North, Shunde District, Foshan City, Guangdong Province

Luobang Shangpin Micro Hyperbaric Oxygen Chamber Official Website: https://www.luobangsp.com